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Contact » David Owens, Justice & Young Marketing and Public Relations
(513) 388-4700 ext. 3019
CINCINNATI, OH - DEC. 17, 2008 — Ardus Medical, Inc. recently announced the selection of Justice & Young Marketing and Public Relations (J&Y) as agency of record. The assignment includes development and implementation of an ongoing, integrated marketing, public relations and sales support campaign.
“We have aggressive growth goals, and we're confident that Justice & Young's integrated communications expertise will produce the results we need,” said Troy Powell, president of Ardus Medical. “The agency has mapped out an exciting plan to assist with generating qualified sales leads, as well as bolstering our overall brand awareness.”
Agency officials report the brand awareness and lead generation campaign will employ a number of direct response, website development and public relations tactics to achieve business and sales objectives.
“We feel that our client's success lies in integrating strategy and executing multiple tactical applications,” said Brad Gerdes, senior account manager at Justice & Young. “By combining strategic key messages with a variety communication tactics, the results are powerful and effective.
“Our goal is to integrate Ardus Medical into the business lives of their target audiences,” he added. “That will lead to increased awareness, recognition and ultimately new business relationships.”
About Ardus Medical, Inc.:
Ardus Medical is a Cincinnati based leading provider of innovations and solutions for medical products and related parts and services to healthcare facilities worldwide. The Company sells, rents, and repairs drug delivery devices, respiratory equipment, bed systems, imaging products, monitoring systems, and other medical devices into the hospital, homecare, outpatient surgery, oncology, pharmaceutical, veterinary, and emergency medical marketplace(s).
Ardus has achieved great success by delivering customer value in two primary ways. First, the Company sells, rents, and services pre-owned equipment at a savings of 30-80% versus the cost of new products purchases. Second, the Company manufactures and sells high quality device parts that are cost effective relative to parts manufactured by the original equipment manufacturers. Our innovation team, consisting of engineers and development managers, are constantly engaged with our customers to understand their needs now and in the future. To learn more, visit www.ardusmedical.com.
About Justice & Young
Justice & Young Marketing and Public Relations is a full-service integrated marketing firm headquartered in Cincinnati, Ohio. Using a totally client-focused approach, the firm combines strategic marketing, public relations, advertising and website expertise to provide its clients full circle marketing — compelling communications that drive core objectives. Clients include: Auxier Gas, Color Resolutions International, Employer Choice Plus, Full Service Networking, Fund Evaluation Group, GBI Cincinnati, Kett Tool, Voltage, Wells Fargo Insurance Services, and others. To learn more, visit www.jymarketing.com
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