the Compass : Justice & Young Marketing and Public Relations

We are pleased to announce that we
have been selected to
partner with the following company to improve upon
their marketing communication results.

McFarland Lofts

McFarland Lofts
Nestled in the historic West Fourth Street District, McFarland Lofts offer seven luxurious residences that boast intimate living in the heart of downtown Cincinnati. The lofts are within walking a few minutes of fine dining, nightclubs, exquisite boutiques and sports and entertainment venues.

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Client Spotlight | Thought Leadership | Tip of the Month

Auxier Gas Hosts Customer Appreciation, Fundraising Event
Cause Marketing

Auxier Gas Homecoming Auxier Gas hosted a customer appreciation Homecoming Event at its Batavia, Ohio headquarters on September 20^th with free refreshments and assorted games and activities for people of all ages. An on-site raffle gave attendees a chance to return home with a new $500 Broilmaster Grill, with proceeds supporting Auxier's long-standing charitable partner, the American Breast Cancer Foundation.

The Auxier Gas Think Pink Grillers also made their debut at the Homecoming celebration. The new philanthropic barbecue team, which hauls large portable gas grills that connect to Auxier's famous pink delivery truck, was created to raise awareness for the company's ongoing efforts to support early detection, awareness and research of breast cancer.

“We thought a celebration event would be a great way to say thanks to our customers and to initiate our fall charitable efforts,” said President Doug Auxier. “We're eager to expand our philanthropic endeavors and get our customers and the entire community more involved and excited about this worthy cause.”

Additionally, giving back to the community is good for business. In a 2007 study, 90.7% of consumers say it's important for companies to support causes and charities. Additionally, 72% of consumers said they have purchased a brand because it supports a cause that they believe in. Source: 2007 PR Week/ Barkley Cause Survey.

The Homecoming festivities kick off a full schedule of fall charitable efforts for the Think Pink Grillers. The barbecue team was created as an extension of the iconic pink delivery truck, and they will be participating in several local community events this fall, including the Taste of Clermont and the Clermont County Pumpkin Run.

The pink delivery truck was created in early Spring 2008 to create awareness and interest of Auxier's commitment to breast cancer research. So far, it has delivered nearly 70,000 gallons of propane across the Tri-State, and Auxier has donated a portion of those sales to the American Breast Cancer Foundation.

About Auxier Gas:
Auxier Gas specializes in providing propane energy to homebuilders, residential and commercial customers for a variety of uses, including heating, cooking, clothes drying and gas fireplaces. Propane is a readily available natural resource and burns cleanly, making it an environmentally-friendly alternative. Currently located in Batavia, OH, Auxier Gas services more than 5,000 customers in 14 counties throughout the Tri-State area. To learn more, please visit www.auxiergas.com

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Energize Your Website with PR/WebFusion^®
By Brad Gerdes, Senior Account Manager, Justice & Young

Second Wind research shows that 89% of all buyers “pre-shop” online to validate a spending decision. This research supports the fact that your website is the most important component of your company's marketing communications strategy, a consideration that many companies often overlook.

[ Read more ]

Search Engine Optimization:
“The Internet's Role in a Marketing Plan”
Purple Troutcasts By Steve Phillips, Principal, Purple Trout, LLC. and David Owens, Justice & Young

[ Listen here ]

Anderson Township Selects Justice & Young To Communicate Need for Public Safety Levy

CINCINNATI, OH - Sept. 11, 2008 - The Keep Anderson Safe Committee is partnering with Justice & Young (J&Y) to create awareness and educate citizens about the need for a proposed public safety levy, which will appear on the Nov. 4 ballot as issue number 30. The local marketing and public relations agency is donating their services to this worthy cause.

According to the Committee, marketing support is critical to secure the tax levy and maintain current levels of community services. Benefits of the proposed operating levy include: student education and safety services in local schools, crime prevention services for area law enforcement and expansion of EMS training and resources for every firehouse throughout the community.

“We are proud to lend our support and help secure the necessary resources to continue offering high-quality safety services to the citizens of Anderson Township,” said J&Y Partner, Dale Justice.

With more than 43,000 residents, providing quality public safety can be a daunting and expensive task. Anderson Township last passed a public safety levy in 2000. Community officials say the demand for and cost to provide public safety services has significantly increased since that time. The cost of fuel for vehicles alone has more than tripled during the past eight years.

The proposed levy will cost homeowners 22 cents per day for every $100,000 in accessed home value. This 2.7 mils operating levy projects the Township's anticipated safety services operating costs at current levels for the next five years.

About Justice & Young
Justice & Young, Inc. is a full-service integrated marketing firm headquartered in Cincinnati, Ohio. The firm combines public relations expertise with strategic marketing, advertising and website development to provide its clients full circle marketing - compelling communications that drive core objectives. Founded in 1997, Justice & Young combines the power and experience of a creative communications company with business intelligence and performance management to create a client focused firm that is Just Right—the right people, the right size, and the right expertise. To learn more, please call (513) 388-4700.

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Matthew 25 Ministries
Annual Report

Color Resolutions International
CRI
Trade Show Booth

Working In Neighborhoods
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TSS Technologies
Website Landing Pages

Auxier Gas
BBQ Invitation

One Planet One Call
One Planet
One Call
Trade Show Booth

McFarland Lofts
Website

The Compass is a publication of Justice & Young, Inc., and is produced by the staff at Justice & Young. The information compiled may contain previously published material. The Compass is published every other month and is an opt-in email newsletter. If you wish to not receive the newsletter, just email the editor by clicking here and put the word REMOVE in the subject line. All information is believed to be accurate at the time of publishing.